On this page you will find a variety of documents that record my thinking about the design and creation process of my teaching, my logo and my website.
Explanation of my Logo
On the right is the finished logo design for my website. The process was fun but also tedious because of all the iconography, the symbolism and ultimately power I was giving this visual. The logo is a representation of my research and I felt the pressure of getting it right.
I am drawn to typography so the placement, font selection, size, etc , was thought out. I wanted art to be strong yet feel as though someone had a hand in making it. It is tangible while the tech font it clearly not.
Then I found this great image of a fingerprint morphing into a bar code or computer circuit. The finger print represents all kinds of things. It could be the artist, the tradition of using ones hands to create, it is also about literally taking a closer look around you, it is the notion of individuality or identity and then recently science has shifted our views. A fingerprint could be damning, it is alone in its uniqueness and in the science world it is a key to unlocking many of our technologies. The bar code can equally represent all of those same notions, it too is a creation of man. The duality of both images is why I selected them. The idea that they both support each other, that they are interlaced was important as this is the basis of this website. In the end both images are about lines which is a great metaphor for life. All art starts with a line, lines vary in size, width, length, etc. just like a journey some lines split, fade, curve, shape, and end.
I intentionally kept the image black and white for a few reasons. First is my personal aesthetics of liking the stark & clean quality of black and white. Also, my favorite media is ink. The second is how when one looks at the logo from afar the lines trick the eye into seeing grey and this too represents life. Rarely is something just black and white and as I get older, wiser and more educated the more grey I see in the world.