One great way to leverage student motivation is to have them make blog posts instead of turning in writing to you. Making blog posts is a way for students to create writing that will be seen by someone other than their teacher, this gives the work a feeling of authenticity.
If students are going to be using a blogging platform to report on their independent reading, they will need a strong foundation of writing skills to ensure that they can clearly present their thoughts to communicate their reading comprehension. This is especially important if their blogs will actually be getting traffic from outside the classroom.
Students collaborating to peer review each other's blog posts.
Anytime that you're going to be using technology in the classroom and focusing on the skills of a 21st century classroom, it's important for students to learn about digital literacy first. Having spent the last two years teaching seventh graders in a school that is transitioning to a New Tech Network school, I felt it was very important to cover digital citizenship with my students. Increasingly teachers are teaching citizenship (manners, empathy, ect) as much as they are teaching content. I felt that if my students were going to be spending a large portion of their educational time using technology, communicating digitally, and being on the internet, that it was important to teach them about that world and how it operates.
There's no one right way to flip your classroom. The name comes from flipping the traditional instruction methods and introducing the content to students outside of the classroom and doing the extra practice in the classroom. Flipping classrooms is one of the new strategies of the modern classroom. Because it's a flexible pedagogical model, every teacher can find what works for them in their content area and grade level.
Interested in the idea of trying flipping in your classroom? Here's a 10th grade example that I designed, it's a good way to start small.