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Classroom Lesson Plan

Digital Citizenship Lesson Plan
Persuasive Product Advertising
By Joel Kriner

Connections to Standards:
Analyze various accounts of a subject told in different mediums (e.g., in both print and multimedia), determining which details are emphasized in each account.
Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience. (Grade-specific expectations for writing types are defined in standards).
Class Name: English Language Development

Grade Level: 5th Grade
Amount of Time: 1.5 Hours (Three 30 minutes sessions)
Topic: Persuasive Product Advertising
Link to Resources: Common Sense Media and Read Write Think
Materials/Tool list: Google Docs, Overhead Projector
Purpose Statement: Students will be able to understand and define advertising techniques and use that knowledge to create a personal advertisement.
Objectives: Use lesson plan knowledge to gain a deeper student understanding of media and advertising.
Hook/Relevance (anticipatory set): Show students famous print advertisements.
Outline of Lesson
Content: Show students a Persuasion Techniques slideshow
Key Issues or Questions: Focus on techniques/vocabulary including bandwagon, testimonial, emotional, celebrity endorsement, repetition, humor, and rhetorical question.
Activities or Discussions: Class discussion regarding advertisement examples that they are familiar with specifically related to advertising techniques. Use Common Sense Media’s “You Won’t Believe This” for talking points.

Special Instructions: Consider a business that you would like to have as a career later in life.

Closure: Students will create their own advertisement using for your future business using the advertising techniques that we learned about today. You will create a logo and a slogan.

Assessment: Students will project their work on the overhead and share their advertisement with the class while being graded using the Persuasive Product Advertisement Rubric.

Assessment Tool

Persuasive Product Advertisement

Directions: Use Google Presentation to create your own 1 slide persuasive advertisement. Include the following 6 components in your ad and be ready to share with classmates.

Choose a product (toothpaste, soda, clothing, etc.) 2 points
Choose a name for your product 2 points
Write a slogan 2 points
Product description 2 points
Call to Action 2 points
Image(s) 2 points
Type of Advertisement 2 points (Bandwagon, Repetition, Testimonial, Emotional, Humor, Rhetorical Questions)