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 A.L.I.V.E!                                       Kriner Home        Learn More        Standards        Inspiration        About the Author


Classroom Lesson Plan

                                                             Digital Citizenship Lesson Plan
                                                            Persuasive Product Advertising
                                                                          By Joel Kriner

Connections to Standards:
Analyze various accounts of a subject told in different mediums (e.g., in both print and multimedia), determining which details are emphasized in each account.
Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience. (Grade-specific expectations for writing types are defined in standards).
Class Name: English Language Development

Grade Level: 5th Grade
Amount of Time: 1.5 Hours (Three 30 minutes sessions)
Topic: Persuasive Product Advertising 
Link to Resources: Common Sense Media and Read Write Think 
Materials/Tool list: Google Docs, Overhead Projector
Purpose Statement: Students will be able to understand and define advertising techniques and use that knowledge to create a personal advertisement.
Objectives: Use lesson plan knowledge to gain a deeper student understanding of media and advertising.
Hook/Relevance (anticipatory set): Show students famous print advertisements.
Outline of Lesson 
Content: Show students a Persuasion Techniques slideshow 
Key Issues or Questions: Focus on techniques/vocabulary including bandwagon, testimonial, emotional, celebrity endorsement, repetition, humor, and rhetorical question. 
Activities or Discussions: Class discussion regarding advertisement examples that they are familiar with specifically related to advertising techniques. Use Common Sense Media’s “You Won’t Believe This” for talking points.

Special Instructions: Consider a business that you would like to have as a career later in life. 

Closure: Students will create their own advertisement using for your future business using the advertising techniques that we learned about today. You will create a logo and a slogan.

Assessment: Students will project their work on the overhead and share their advertisement with the class while being graded using the Persuasive Product Advertisement Rubric. 


​Assessment Tool

                                                      Persuasive Product Advertisement

Directions: Use Google Presentation to create your own 1 slide persuasive advertisement. Include the following 6 components in your ad and be ready to share with classmates.

  • Choose a product (toothpaste, soda, clothing, etc.)            2 points
  • Choose a name for your product                                      2 points
  • Write a slogan                                                                2 points
  • Product description                                                         2 points
  • Call to Action                                                                  2 points
  • Image(s)                                                                        2 points
  • Type of Advertisement                                                     2 points                                             (Bandwagon, Repetition, Testimonial, Emotional, Humor, Rhetorical Questions)                        
                                                                                  TOTAL:           /14 points​


​Student Work Samples

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HOW-TOs
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REFERENCES
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ASSESSMENT


​Other Lessons

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Use the Depth and Complexity discussion strategies created by Dr. Sandra Kaplan in your classroom.
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